Twitter is a wonderful ministry tool to harness and use for good within your ministry’s goals. Often, churches aren’t sure where to start and what to say. Below are eight great reasons for using Twitter as a communication tool at your church:
1) What you have to say is important.
Every church is different. If you haven’t already uncovered your church’s personality and ministry goals, so do this first, then reach out to people with similar desires. Share the heart of your church. Share how you envision impacting the community. Chances are people will listen if what you have to say is genuine.
2) Your givers are on Twitter.
Believe it or not, people want to give to causes they care about, and many of these people use Twitter (myself included). Many technologically savvy folks are quick to donate online to causes they believe in; better yet, lots of millennials are looking for churches who are adept at using social media.
3) Future church members are on Twitter.
With millions of people on Twitter and hundreds, if not thousands, in your community, it’s a great place to meet with people who just might become the next church member, giver, and volunteer.
4) You can monitor your church’s reputation.
Using Twitter to search for your church’s name and any conversations about it or its ministry staff can be a valuable tool. If negative things are being said or communicated, better to know sooner rather than later.
5) You can cultivate authority.
By spending time developing simple ways to reach out to people, you can become the authority in your area of expertise, whether that is a specific ministry, or just loving on people organically.
6) You can provide immediate feedback.
When someone reaches out to your church with a question via Twitter, or prayer request, or donates to a specific fund, you can provide immediate feedback to that person and connect with them instantly (as long as you or someone at the churches makes sure to monitor the Twitter account closely). Responding immediately has the potential to create a feeling of connection instantly.
7) You can acknowledge staff and volunteers for their hard work.
By sending out tweets like: “Kudos to our worship team for today’s set – I really felt God moving in church today” You can acknowledge and thank volunteers and staff while encouraging followers who haven’t yet visited or missed the weekend services.
8) You can send updates on church and individual needs.
Long quarterly letters are great for sitting by the fire with a cup of tea, but for most of us who are on the go, reading quick updates about how specific ministries are doing or getting an immediate prayer request can be impactful and help us stop and thank God and present prayers to Him in the now.
Inspiration for this article came from a blog post by Mike Duerksen, who works in nonprofit public relations.
Another great resource for using Twitter was written by Brandon A. Cox, Twitter for Ministry. I highly recommend you check this ebook out!