LifeWay Launches Mobile-Optimized Website

Customers of LifeWay Christian Resources can now purchase the latest Christian book or Bible study, learn about upcoming events or read ministry articles on their mobile devices through the recently launched mobile site.

“This mobile-optimized site was designed to help customers find the information they are looking for when, where and how they are looking for it,” said Dave Thoma, director of eCommerce and

Thoma said the mobile experience is a reflection of the full version of the site specifically built after studying customers’ mobile patterns and preferences.

“User activity on smartphones differs substantially over PC or tablet usage as a result of the smaller screen size,” said Thoma. “We took this feedback and made it very easy for them to find articles and products on the site.”

To help users find the right resource, a drop-down menu is located at the top of the site. Customers can shop by categories such as “Bible studies” or “camps” or by roles such as “church leadership” or “home and family.” This top navigation bar also hosts the site’s search menu, shopping cart and store locator.

If users have their “location services” turned on their phones and click on the store locator option, the site will automatically display the closest LifeWay Christian Store to their location.

Current customers can login to their LifeWay accounts at the bottom of the site or — within a few clicks — a new user can register for a free account.

According to Thoma, when people log in using their mobile devices, the site automatically displays the right-sized graphics and text.

Thoma said his team had great challenges due to the diverse backgrounds of LifeWay’s customer base.

“Some customers know LifeWay only as a bookstore,” said Thoma. “But many church leaders know LifeWay as more of a church resource provider for Vacation Bible School, Sunday school curriculum and Bible studies, so LifeWay has a chorus of ministry voices and subject matter experts.

“We had to balance these two main audiences with the vast number of content articles and media-rich resources available on our full site and deliver a similar, excellent experience,” he added.

Thoma said his team “loves to serve our customers online. They offer helpful feedback on how to make their experience better and are pleasant to work with. We hope we can continue to adapt our mobile experience to match the evolving needs of our customers no matter where they are.”

To see the new mobile site, visit on your mobile device.

[Article written by Jon D. Wilke at LifeWay]

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About the author  ⁄ Lauren Hunter

Lauren Hunter is an entrepreneur, freelance writer, and founder of ChurchTechToday, where she encourages churches to better use technology to improve every aspect of ministry. She's also a wife to a pretty awesome coach, mom of four great kids, worship leader, and poet.


  • Reply
    May 7, 2012

    Lauren, thank you for covering the launch of our new mobile site — our hope is that it will now be easier and more convenient for our increasingly mobile customer base to connect with LifeWay online, anytime, anywhere. We’re looking forward to hearing how our customers like the new experience!

    • Reply
      Lauren Hunter Author
      May 7, 2012

      Thanks for your comment, Lynette! We love how LifeWay works hard to keep up with the changing times. Blessings, Lauren

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