Pinterest is taking the social media landscape by storm. With more than 10 million users, and climbing steadily, churches need to stop and take a look to see if this might be another great way to marketing their churches and connecting with people online.
Church Juice recently posted a two-part series called Pinterest for Churches, Part 1: The Basics that is extremely helpful at teaching people the basics of how to use this site.
Church Marketing Sucks conducted an interview with Jake Johnson, publishing and content manager for Mars Hills Church, Resurgence, and PastorMark.tv. He commented on how churches could effectively use Pinterest for ministry:
Pinterest will force churches to up their game on design, as it’s a visually-dominant platform. In order to get noticed, you have to have great photography and art. Churches that want to gain traction should start making design a significant part of their content strategy so that sharing images can depict the heart of your church.”
That said, let’s look at five ways to market your church using Pinterest:
1-Pin images of your church members, events, and community. Pinterest is all about images and visual stimuli. By pulling photos you might already have on Facebook and your church website and pinning them to your church Pinterest page, you’ll be well on your way to engaging with people through this new platform. Create separate boards for annual events such as vacation Bible school, youth auctions, service projects, etc. Encourage participants to share and upload their own photos.
2-Pin images of your worship services. While websites still feature more text than images, Pinterest is a great place to feature what the “vibe” of your worship services are like. Hire a photographer to shoot candids of members worshipping, the music ministry team, children gathering, pastors preaching, you get the idea. Don’t be afraid to take close up shots of artistic aspects of your building, décor, or other interesting elements of your church.
3-Pin images to accompany your current sermon series. Pastors often mention books that correlate to topics they are preaching about. Include images of these books along with images that go with a theme. For instance, if the sermon series has to do with transformation, search and pin images that depict transformation. The goal is inspiration through images; to provide fodder for engagement and thought.
4-Pin images of books and articles your pastor or church staff has written. Include images of other reading materials or Christian ebooks on growth, leadership, and church issues that might interest your congregation. Link images to your blog where you unpack why the book was meaningful to you and how it relates to the Church.
5-Pin images that depict your church culture. Does your church focus on overseas missions? Compassion International or World Vision sponsorship? Feeding the hungry in your community? Most of these ministries could be well-depicted and told through photography and images. This is just another way to share the heart of what your church does well with the world online.
There are many more wonderful ideas for using Pinterest in your church social media marketing. If you’ve already been using this site for your church, I’d love to hear from you! Please leave a comment.
If you’d like to follow me on Pinterest, you can find me here http://pinterest.com/laurenhhunter. Happy pinning!